Digital Campaign

Creative Lead Gen Success

Lead gen campaign for Ascensus, boosting white paper downloads through targeted social media content and engaging white paper design.

Category

Social Media

Client

Ascensus

Year

2024

Project overview

Objective: Ascensus aimed to increase white paper downloads through a targeted lead generation campaign across social media, utilizing both organic and paid content.

Solution: I collaborated with editors and copywriters to create engaging social media assets that effectively captured audience interest. I also designed the white paper itself, ensuring it was visually appealing and aligned with Ascensus’s brand identity. This comprehensive approach drove strong engagement and increased downloads, contributing to Ascensus’s lead generation goals.