Branding

A Bold New Brand Identity

Complete brand refresh for Germitec, including a modern logo, vibrant colors, typography, updated photography, and cohesive brand collaterals for a bold, engaging identity.

Category

Branding

Client

Germitec

Year

2023

Project overview

Objective: Germitec's branding had become outdated, with a muted style that no longer aligned with their vision. They sought a modern, robust identity to better connect with their audience.

Solution: I delivered a comprehensive brand refresh, including a bold new logo, vibrant color palette, updated typography, and thorough photo research to find visuals that aligned with the refreshed brand image. I also created cohesive brand collaterals, such as business cards and social media assets. This resulted in a dynamic and modern identity that reflects Germitec’s innovative approach and resonates more effectively with their audience.